Trust is the ultimate currency.
We help you earn it.

Braindance is a strategic creative consultancy building trust in cybersecurity.

We build trust with impactful thought leadership campaigns that create communities.

Braindance helps cybersecurity companies earn trust through clear messaging systems, consistent narratives, and thought leadership campaigns that prove expertise. Every engagement begins with one question: does this build trust?

How brands build trust

Clarity
Clarity ensures that audiences understand exactly who a brand is and what it promises. Without it, messaging becomes "noise" that confuses customers and erodes confidence. Clarity tells the customer who you are.
Consistency
Consistency is the repeated delivery of a clear message and experience. It transforms a single interaction into a reliable relationship by breeding familiarity. Consistency tells the customer they can count on you.
Competence
Competence is the "ability" component of trust. It is the evidence that the brand has the knowledge, skills, and resources to fulfill its promises effectively. Competence tells the customer they can trust your capability.
Trust is your most valuable assetTrust is your most valuable assetTrust is your most valuable assetTrust is your most valuable assetTrust is your most valuable assetTrust is your most valuable assetTrust is your most valuable assetTrust is your most valuable asset

How we build trust

Trust Audit

Assess how your brand earns or erodes trust today, with clear recommendations on what to fix, why it matters, and how to improve it.

Core Audience Discovery

Identify a high-value segment within your broader market and deeply understand their motivations, risks, and buying decisions.

Distinct Point of View

Define a clear, defensible perspective on your industry and how your approach uniquely solves your audience’s problems.

Content Roadmap

Create a focused content plan for the channels your audience already uses, turning scattered ideas into a cohesive system.

Thought Leadership Campaign

Develop a unifying creative concept that brings your point of view to life and positions your brand as a trusted authority.

Community Growth

Publish consistently to build momentum, deepen relationships, and turn your audience into an engaged community.

the
trust
package

$55k

What's included:

  • Trust audit

  • Audience research

  • Distinct point of view

  • Content roadmap

  • Thought leadership campaign

  • Six 1-hour consulting sessions during community growth

  • Timeline: 6 to 9 months on average

Chris Callahan
Co-Founder
Strategy Director

For 15 years, Chris Callahan has helped Fortune 500s stay relevant and startups define the future. His obsession with the power of technological transformation paved the way to helm projects for Microsoft, Hewlett-Packard, Google, and Boeing.His recent work has focused on the private equity space, supporting fintech and cybersecurity ventures as well as disruptors that challenge long-standing institutions and conventional thinking.

Andy Lewis
Co-Founder
Content Director

Andy is a creative director, copywriter, and strategist with over 15 years of experience across agencies, startups, and tech. He’s led work ranging from brand systems to multi-million-dollar Super Bowl campaigns for brands including T-Mobile, Cisco, SoFi, and multiple Y Combinator–backed startups.Previously, Andy was a Content Director at IBM, where he led creative teams across cybersecurity and AI. His work included flagship industry reports such as the Cost of a Data Breach and the X-Force Threat Intelligence Index, and helping launch the IBM AI Academy to establish the company as a thought leader in enterprise AI.

Start building trust

Contact us to schedule your free Trust Audit.

email : [email protected]